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Facebook automatically displays Dutch AMBER Alerts in News Feed users

From today on, Facebook will automatically display Dutch AMBER Alerts in the News Feed of its users. Previously, only Facebook users who signed up saw AMBER Alerts on their News Feed. The initiative, established in participation with AMBER Alert and the Dutch National Police, allows more people to receive information about a missing child. The Netherlands is the first country in Europe to automatically display AMBER Alerts on Facebook.

As soon as the Dutch National Police fear the life of a missing child is in imminent danger, it issues an AMBER Alert. When this happens, Facebook automatically sends an AMBER Alert to the News Feed of Facebook users. “It includes a picture of the child and any information that the public would need to be able to help find this child, for example a description of the vehicle”, says Emily Vacher, Facebook’s Security, Trust en Safety manager. “People will also be able to share the AMBER Alert with their Facebook friends, in hopes of extending the reach even further.”

Facebook users can also share the AMBER Alert. “We know the chances of finding a missing child increase when more people are on the lookout, especially in the critical first hours. By partnering with Facebook we get these alerts out quickly to the people who are in the best position to help”, says Irma Schijf of the Dutch National Police.

AMBER Alert Netherlands
AMBER Alert Netherlands is the nationwide alert system for endangered missing children and child abduction cases. With over 2 million participants and participating organisations, it is the most successful citizen participation initiative in the Netherlands and a great example of effective crowdsourcing.

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